UA has long relied on REDTOOTH to augment their world-class advertising and photography team. After years of collaborative projects, we know UA’s aesthetic and branding about as well as they do. At this point they send us incredible photos, say “make ‘em look cool,” and we take it from there.
In this case, swap the cool for cold and you get the idea. What better way to tell the REACTOR story than amp up the hot and cold sides of the same photo. We fine-tuned already-incredible photos to build ad-worthy art for this iconic UA campaign.